Cookie Policy


On the digital platforms (website including subdomains, apps) of Kindsknopf GmbH (hereinafter: “Kindsknopf”) so-called cookies, device identifications and similar technologies (in short: “cookies”) are used, with the help of which the digital products and services of Kindsknopf can be used more easily and efficiently, and users’ usage habits can be analysed in order to continually improve our products. In addition, cookies can be used to match advertisements to the individual interests of the users and their usage habits.

Kindsknopf's digital platforms also use so-called social plugins, which allow users to access social media sites directly. Below you will find more information about cookies and social plugins and how you can control them.

Note: Kindsknopf does not endorse the contents of the websites linked to below and excludes all liability in this regard. Visiting the linked websites is at your own risk.

What are cookies?
What types of cookies are there?
Which cookies are used on Kindsknopf´s digital platforms and how can they be controlled?
How do I manage and delete cookies in my browser?
How do I manage and delete cookies on Android devices?
How do I manage and delete cookies on iPhone and iPad?

What are device identifiers and what are they used for by Kindsknopf?
Use of device IDs on Android
Use device IDs on iOS
Services used in all apps

What are social plugins and what should I consider when using social plugins?

Helpful links


What are cookies?

Cookies are text files that are stored on the computer or smartphone of the visitor to a website. Classically, they contain information about user-visited websites, which the browser stores when the user is surfing the internet. Cookies make it possible to recognise the user when visiting the website again and can therefore serve, for example, to prevent a user from having to log in to a website once they have logged in once. Furthermore, cookies are suitable for storing and transmitting information about the user’s surfing behaviour.

Cookies are used both to improve the quality of service, including the storage of user preferences, as well as to recommend content and search results, as well as to track user trends, such as which content users consume. As a result, the use of digital platforms can be evaluated, and valuable knowledge about the needs of users can be gained. These findings help to further improve the quality of digital platforms.

For the user, cookies can be viewed and deleted individually (for more details, see the following chapters). In addition, users can also disable cookies globally via the browser by selecting the appropriate browser settings.

What types of cookies are there?

1. Functionality cookies
These cookies are necessary in order to be able to use our products and their functionalities to their full extent. This can include, for example, saving your input to form fields (so you do not need to fill them out multiple times), saving your geographic location, or saving user preferences. The information collected through functionality cookies only applies to the website visited, but no information is collected about surfing on other websites. Declining these cookies may mean that you do not have the full functionality available.

2. Performance or web analytics cookies

These cookies collect - anonymously, i.e. without being able to infer the individual user - information about the user habits of visitors to a website or app. Such information can be, for example, the time most accesses occur or which (sub) pages are visited most frequently. This information is summarised and evaluated by means of performance or web analysis tools, with the purpose of gaining insights into the use, functionality and user-friendliness of websites or apps and to be able to continuously develop these. Consequently, these cookies are important for improving the quality of our products. Furthermore, such cookies are used to analyse the number of visits, page views and other indicators for the performance of websites or apps or specific content (e.g. commercials).

3. Adserver, advertising, targeting and recommender cookies

These cookies are used to draw conclusions on interests and needs based on an analysis of the surfing behaviour of the users and to segment users with the same or similar interests and needs (“target groups”). Based on this, advertising can be provided in a targeted manner to the users assigned to a specific target group (“targeting”). This is usually done using tools provided by specialised service providers (e.g. Adserver for the marketing of online advertising space, Data Management Platform for the administration of user data). In addition, these cookies are used to control (in particular limit) the frequency of advertisements and to measure the impact or efficiency of campaigns. Via ad networks, third-party cookies can also be used, which they set in connection with their services. Such cookies determine whether the user has visited a website and transmit this information to the third-party provider, where they can be linked to the functionalities provided by other organisations (see also point 4). In addition, special targeting cookies enable the provision of advertising to social network users.

4. Third-partycookies

These cookies are not created by the website you are currently visiting, but by another provider (= third party). The third-party provider, usually an advertiser, can use such cookies to track the visits of a user to all pages displaying advertisements of the third-party provider, e.g. also on the pages of Kindsknopf. The website being visited has no influence on the third-party providers or their cookies; they also change - depending on the advertising media circuit. Some browsers allow you to selectively block third-party cookies (see details in the section
How do I manage and delete cookies in my browser?). In addition, third-party cookies may be used when using Facebook or Google Login.

Which cookies are used on the Kindsknopf digital platforms and how can they be controlled?

When you visit our digital platforms and/or use our products, the cookies listed below may be used. The assignment to the respective type of cookies, as described above, results in the operation and purpose of the respective cookies. In addition, below you will find information on how to decline cookies.
In addition, some technical data (e.g. operating system version, browser type and version, screen resolution, etc.), including the IP address of the user, can be collected and stored by the software used. In no case, however, are the persons behind this data identified.

1. Functionality cookies

The following functionality cookies are used on our website:
System Cookies of the CMS

If you want to reject these cookies, we recommend that you do this
globally via the browser.

2. Performance or web analytics cookies

3. Adserver, advertising, targeting and recommender cookies

  • Outbrain: It is possible to exclude yourself from targeting by the Recommender Engine Outbrain by clicking on the opt-out button on the Outbrain privacy page ( . When you exclude yourself, an opt-out cookie will be stored on your computer. The opt-out cookie tells Outbrain not to provide any information to enable personalised services.

  • Taboola: It is possible to be excluded yourself from targeting by the Recommender Engine Taboola by following the instructions on the Taboola privacy page ( When you exclude yourself, an opt-out cookie will be stored on your computer. The opt-out cookie tells Taboola not to submit any information to enable personalised services.

  • Smart AdServer: To opt-out from the Adserver Smart Adserver service, you have the option to opt-out by clicking this link: You will be redirected after clicking on a page that confirms your opt-out. After that, the Smart AdServer will no longer store cookies on your computer or smartphone.

  • Google Network: To opt out of interest-based advertising through the Google Network (AdWords / AdSense / DoubleClick), follow Google’s instructions here: Google also offers you a browser plug-in that will allow you to permanently disable the DoubleClick cookie. The browser plug-in can be downloaded here:

  • Facebook Custom Audiences: The user has the opportunity to opt-out and may object to the use of their data in the context of Custom Audiences at any time by clicking on the unsubscribe button on the Facebook page TTM points out that as the operator of the digital platforms, it is not aware of the content of the data transmitted in the context of Custom Audiences and its use by Facebook. Further information on the use of data by Facebook can be found here:

  • Krux: You have the option rejecting cookies from the Data Management Platform Krux via the following opt-out link:

4. Third-party cookies

How do I manage and delete cookies in my browser?

Cookies can generally be rejected or deleted by appropriate browser settings. In this case, however, it is possible that not all functions of the internet platform are fully usable.

Here are instructions on how to manage and delete cookies in your browser:

Delete, activate, and manage cookies in Chrome
Cookie settings in Firefox
Manage and delete cookies in Internet Explorer
Manage cookies and other website data in Safari
Manage Cookies in Opera

Some browsers offer the option to selectively block third-party cookies:

Block third-party cookies in Firefox

How do I manage and delete cookies on Android devices?

Android standard browser (browser, internet)
Open the standard browser. Press the
Menu or function key (depending on the device e.g. left softkey) and go to the Settings area. Navigate to the area Privacy and Security. There you can revoke the acceptance of cookies by deactivating the corresponding checkbox. You can also delete all cookie data by clicking on the button of the same name.

If you use a
Chrome browser on your Android smartphone, open it and press the Menu or function key (e.g. left softkey, depending on the device). Go to Settings and continue to Privacy. Click on the button Delete browser data and tick cookies, website data.

Other browser or device models
This guide is based on a Samsung Galaxy GT-I9300 with Android 4.3. On other device models or other versions of Android, the management and deletion of cookies may differ slightly from the description above. More information can be found here:

Manage cookies in Google Chrome for Android
Manage Cookies in Firefox for Android

How do I manage and delete cookies on iPhone and iPad?

To permanently block cookies on your Apple iPhone or iPad, go to
Settings and continue to Safari. After opening this page, scroll down to the section Privacy & Security. There you have the option to permanently block cookies by selecting Block cookies> Always block.

To clear the cookies, press
Clear History and Site Data on this page.

Other browsers
Manage cookies in Chrome for iOS (Scroll down for iOS instructions)
Manage cookies in Firefox for iOS

What are device identifiers and what are they used for by Kindsknopf?

Device identifiers (Device IDs) are identification codes that allow recognition (“identification”) of individual mobile devices, but not individual users. Kindsknopf uses device identifiers for its apps to provide certain functionality, to customise content and ads to users’ usage habits, to provide social media features, and to evaluate traffic using the analytics tools listed below.
By integrating the Software Development Kits (SDKs) from below into our apps, we enable them to evaluate the information they need to deliver their services. In addition to the device ID, this can be information about, for example, device type, operating system, installed app version, etc.


What are social plugins and what should I consider when using social plugins?

Social plugins make it possible to the distribute contents of a website, on which social plugins are integrated, directly into social networks (e.g. Facebook Connect, Youtube, Twitter, Google+, Pinterest, etc.).

The social plugins integrated in the digital platforms of Kindsknopf are marked with the logo or icon of the individual social networks.

If a social plugin is used in the context of the use of our products, the user’s browser establishes a direct connection with the servers of the respective social network. The content of the social plugin is transmitted directly to the browser of the user and integrated by it into the visited digital platform. Through this integration, the information that the user has visited the corresponding digital platform is forwarded to the social network. If the user is logged in to the social network, it can assign the visit of the digital platform to the user’s account. If the user interacts with a social plugin, e.g. when the user clicks the “Like” button, the corresponding information is transmitted directly from the user’s browser to the social network and stored there. For more information on the purpose and extent of data use by social networks and on privacy settings, please refer to the privacy policy of the social networks. In order to prevent social networks from using the data of the user arising from the use of our products, the user must log out of the social networks before visiting the respective digital platform.